WHAT IS THE WHITECHAPEL PROJECTS?
Inspired by many aspects of his life, including travel and an affinity for the arts, project owner and developer Preston Casertano called on his many visits to the mural-adorned streets of London’s Whitechapel district when envisioning the design and redevelopment of The Whitechapel Projects in Long Branch, New Jersey.
In the mid nineteenth century the streets of London’s Whitechapel district were lined with breweries, slaughterhouses, and brothels. Beyond the confines of London’s city walls and unburdened by any official controls, Whitechapel bred Dickensian characters, drunkenly passing the days away, haunted by thoughts of the faceless butcher who would come to be known as Jack the Ripper.
At the turn of the century, Whitechapel’s artistic foundation began to germinate with the beginning of the avant-garde, modernist movement and the establishment of the Whitechapel Art Gallery, but its rise as an arts destination was slow moving. It wasn’t until the district was left almost in ruins after World War II that Whitechapel emerged from the ashes to become the colorful, culturally diverse, creativity-driven community it is today.
Now, The Whitechapel Projects represents all that its namesake has come to stand for – community, revitalization, a focus on the arts, and an open attitude toward the new and unconventional. Pioneering the creative rebirth of Long Branch’s Downtown Broadway Corridor, The Whitechapel Projects provides an experiential haven for people looking to expand their minds and enliven their senses. As a sustainable nanobrewery, restaurant, art gallery, and event hall, The Whitechapel Projects will drive the growth of the community while bringing people of all interests, ages, and backgrounds together to revel in the fruits of creative expression.