Bringing Art to the Masses
An important element to the overall mission of The Whitechapel Projects is to offer patrons an opportunity to experience a wide range of artistic expressions. While our construction progresses in Long Branch, New Jersey, we love to research artists that inspire us and track their creative pursuits and artistic evolution. One artist that The Whitechapel Projects founder, Preston Casertano, is keeping his eye on, and we think you should, too, is Vhils.
Born Alexandre Farto in Lisbon, Portugal, Vhils’s work first gained recognition after the 2008 Cans Festival in London, which was hosted by the world-renowned English graffiti artist, Banksy. The festival took place in an abandoned tunnel near Leake Street in South East London right down the river from the city’s Whitechapel District, the art district that inspired our project’s name. Vhils’s work began to gain attention after a photo of him creating a face carved into a wall during The Cans Festival was featured on the front page of The Times, a London-based paper. Today, at the young age of 27, he has already executed murals in more than 50 cities around the world and was included in the Forbes 30 Under 30 List for Art and Style. His work includes traditional materials as well as wood, styrofoam and even small explosives, and his gallery shows are known to attract attendees by the thousands.
When studying Vhils’s work, we can’t help but draw parallels to our own project. He brings art to the masses in various forms, using various mediums – just as we intend to. From cement, plaster, clay, metal, paper, paint and so much more, Vhils creates awe-inspiring works of art. At The Whitechapel Projects these mediums will also work together to create an engaging venue, brewery and community space.
We can’t wait to see where Vhils will bring his creative pursuits next. Let’s all keep our eyes on what this artist has to offer the world! You can follow him on Instagram at http://instagram.com/vhils.