Welcome to The Whitechapel Projects (WCP) in Long Branch, N.J. Inspired by the creativity and energy of the Whitechapel District of London, the versatile venue strives to redefine how art permeates our daily life – be it through food, drink, performances, exhibitions and other forms of artistic expression.
WCP is the vision of owner and proprietor Preston Casertano. While working in London, Casertano encountered the gritty streets of the Whitechapel District and witnessed its evolution as a street-art haven. More specifically, Casertano was impacted by the honesty and simplicity of the Whitechapel District’s artist community. Young creativity pervaded Whitechapel, expressed in small restaurants and beer gardens, art galleries, music venues, bookstores, and pop-up events. This experience left a lasting impression on Casertano and, for the past several years, has steered his creative vision for this Long Branch, N.J. property.
WCP is Casertano’s endeavor to capture the spirit that first intrigued him in London’s Whitechapel District. His vision includes a commitment to sustainability and environmentally friendly construction in WCP’s current form as well as in future project phases.