15 Second Avenue Long Branch, NJ. USA 732.963.9218


Get to know what Whitechapel Projects is all about

Welcome to The Whitechapel Projects (WCP) in Long Branch, N.J. Inspired by the creativity and energy of the Whitechapel District of London, the versatile venue strives to redefine how art permeates our daily life – be it through food, drink, performances, exhibitions and other forms of artistic expression.  

WCP is the vision of owner and proprietor Preston Casertano. While working in London, Casertano encountered the gritty streets of the Whitechapel District and witnessed its evolution as a street-art haven. More specifically, Casertano was impacted by the honesty and simplicity of the Whitechapel District’s artist community. Young creativity pervaded Whitechapel, expressed in small restaurants and beer gardens, art galleries, music venues, bookstores, and pop-up events. This experience left a lasting impression on Casertano and, for the past several years, has steered his creative vision for this Long Branch, N.J. property.

WCP is Casertano’s endeavor to capture the spirit that first intrigued him in London’s Whitechapel District. His vision includes a commitment to sustainability and environmentally friendly construction in WCP’s current form as well as in future project phases.

The Whitechapel Projects was a creative vision of mine developed over many years. But without this group of creative souls and mentors to help flesh out what it could be, WCP would still be just an idea on a plane, in the night, flying over the Atlantic.

Jenna Zilincar and M studio
Matt Burgermaster and MABU Design
David Cunningham Architecture & Planning
Marlon Valentine and Bakra Services
James Mignola, Chef and friend
Mike Dolan, Head Brewer
Jason Mandia, Esq.
David Vishnia, CPA
Michael Donovan, my business and life mentor
My Mel
My children
My sister
And those in the sky above who look over me …